Hypothesis of Hypodermic Theory

                         Hypothesis of Hypodermic Theory

1) People in mass society lead isolated lives because of their origin based on different society and culture.

·         The message flow is always from sender to receiver or top to bottom. The Theory was not based on empirical findings. It rather, employed assumptions of the time about human nature.

2) Human being has same way of responding against stimuli like all others animals.

·         The audience is passive and susceptible and is easily influenced by the message which might not be true every time. But the reactions of people differ. Some people can be passive whereas some people might not believe in media. The all society members react same to listen or seen information like forest animals when a hunter hunts any animal.

3) Because of the uniform instincts people attend the events and messages in a similar way.

·         The study showed that the pattern was affected by media in minimum amount but was more affected by interpersonal communication. Studies show that media has selective influence on mass. All peoples attend the messages in same way no difference which media or opinion leader say the people believe and doing same way.

4)  People receive and react about mass media message in a similar way.

·         The theory is not taken as empirical (verifiable by observation or experience rather than theory or pure logic).they has no different from each other’s peoples response in a same way. A less difference can but more difference in not possible in receiving a message and about react.

5)  He massage bullet strike every ear and eyes and result the some             change in thought behavior

•    ^{There are many media options with the growth of media outlets today. The     theory is not applicable in today’s world.The massage of the leader influence on the thinking of the audience. Factors such as attitudes, beliefs, education and living  situation determine whether a person will accept a message from the media. Still, in spite of the media’s overwhelming presence in society, the biggest source of information and influence in a person’s life continues to be interpersonal relationships.}